![]() The textbook mentions a phenomenon called the “diffusion of innovations,” in which we can examine how technologies spread across a social network as people influence their friends to adopt new ideas. ![]() The growth of Snapchat can be examined through the perspective of networks, specifically, network diffusion. It is often fascinating to go back and analyze big successes in the world of technology, like Snapchat and Facebook, and learn from their techniques. This was an interesting read as it provided a lot of material for analysis of the spread of Snapchat. According to the article, “ some of its early growth mimicked Facebook’s early growth at colleges, although Snap never restricted its membership to these groups the way Facebook did early on.” The app spread throughout networks at various schools and colleges. The article maintains that the nature of messaging apps like Snapchat is inherently viral. After Spiegel and the Snapchat team realized this, they used the fact to their advantage. Snapchat first spread from LA high schools to other high schools in the region, then to college students. Many students received phones with front-facing cameras in 2011 (with which they can send selfies), and by 2012, the app had caught on. Spiegel had never anticipated high school students that sparked the wildfire-like spread of Snapchat, though the timing of the app’s release was crucial to this. But, the app only caught on when high schoolers in LA discovered that they could now pass ephemeral, digital notes back and forth during class. According to the article, Snapchat’s CEO Evan Spiegel had primarily pitched the app to college students and other young adults in the California area. This Forbes article examined the viral growth of Snapchat and the role of LA high schools in that growth. ![]() How Snapchat Gained Success By Going Viral At High Schools Across Los Angeles ![]()
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